Why should the wine industry support VinoMatch?

Imagine a world where a wine consumer gets to search, discover and purchase wine he likes by describing the taste and aroma that pleases his or her palate. Now imagine that tomorrow, hundred or thousands are searching on VinoMatch for a wine’s taste and aroma that matches exactly the wine you’ve created or are selling. Finally imagine that it will cost you nothing to enter your wine in VinoMatch’s catalog for all wine consumers to find it when the above scenario happens, every time it happens.

Our Vision
We envision the day where it will be simple for all wine consumers to make wine selections based on their personal taste and flavor preferences. We envision VinoMatch to become a simple but powerful discovery, selection and communication platform for all drinking and loving wine.

The Value Proposition
The value proposition offered by VinoMatch is we are a taste driven versus a dollar driven marketing platform.  Our patent pending sensory attribute communication platform is the bridge between casual wine drinkers and professionals of the wine industry.

VinoMatch is the answer to a long awaited solution for the industry issue:  How to communicate taste and aroma in simple to understand terms to a vast majority of consumers whom have no prior wine knowledge (casual wine drinkers).  Answering the all important question … “How does it taste?”

While the advantage to casual wine drinkers is obvious, this long awaited solution solves two issues suffered by wine industry professionals: 

• How to successfully market to casual wine drinkers without breaking the bank
• How to gain the interest of the novice wine drinker to learn more about wine

We understand most novice wine drinkers will not convert to wine connoisseurs, however VinoMatch believes by easily matching consumers with wines suited to their personal taste preferences these consumers will find wines they LOVE.  When people love something, it will naturally cultivate their interest to want to learn more.

These are some of the advantages the VinoMatch’s sensory attribute communication platform offers to the following wine industry players:

WINERIES

• Free inclusion and recommendation of your particular wines to consumers seeking out wines with their taste profiles.  VinoMatch holds the hands of casual wine drinkers and recommends your wines because they will like them, then leads them directly to an outlet for purchase
• Generate recommendations to users to follow wineries which produce wines with flavors and aromas similar to their preferences and palate sensitivity
• VinoMatch is a taste driven versus a dollar driven marketing platform, which levels the playing field, regardless of advertising dollars …
• Allow users to receive personal coupons or promotional offers from wineries based on their wine preferences 
• Provide wineries with detailed feedback on tasting notes for their wines (Not just I liked it or I didn’t, but why I did or didn’t)
• VinoMatch has designed bottles hangers and bottle back labels to facilitate consumer communication about taste and aromas for retail establishments
• And more…

WINE MERCHANTS

• Opportunity to gain an economical laser targeted reach into a previously untapped segment of the largest wine consumer group.  A group that collectively spends the most dollars on wine per year (casual wine drinkers, 80% of wine market)
• Consumers are able to find selected wines at nearby wine retail stores or online (based on availability).  VinoMatch holds the hands of consumers recommending wines they will like based on their taste preferences, then leads them directly to your outlet for purchase
• When wine drinkers can easily be matched with wines they like, no longer wasting money or experiencing frustration on purchasing wines they do not like, they are likely to purchase more wine per year
• Allow wine merchants to get feedback on what users prefer in their geographic area, allowing them to better adapt to the local demand
• Allow wine merchants to offer personal coupons or promotional offers to consumers based on their wine preferences 
• Start deploying in-store wine consumer assistance at local grocery stores and local supermarkets (wine aisles). Pilot to start in the San Diego area
• VinoMatch has designed bottles hangers and bottle back labels to facilitate consumer communication about taste and aromas for retail establishments
• And more…

RESTAURANTS

• VinoMatch sponsored restaurant wine list:
• Offset staff's lack of knowledge about wine. The VinoMatch sponsored wine list uses a very easy to remember visual code.  Servers simply read the VinoMatch wine list to gain knowledge easily.
• Guests will enjoy the wine list no longer feeling confused or uncomfortable with their wine selections. It provides the right information.
• Sell more expensive wines. Expensive wines can be difficult to sell. People don't want to make the wrong choice.
• Please read the recommendation of Gilles Fougeres, Owner La Bastide Bistro Click Here
• Allow restaurants to offer personal coupons or promotional offers based on users wine preferences and geographic area
• Gain feedback on what users prefer in your geographic area, allowing you to better adapt to local demand
• Users will be able to find which restaurants offer a selected wine (based on availability).  VinoMatch holds the hands of consumers recommending wines they will like based on their taste preferences, then leads them directly to your restaurant

WINE PUBLISHERS

• Allow users to easily interact with each other via VinoMatch's social platform (generate recommendations to users to follow wine bloggers with similar preferences and palate sensitivity)